Summary
This policy covers Gentle: Daily Affirmations, the iPhone app, and this website. Both are run by Better Tomorrow, MB, an independent software studio registered in Lithuania (bettertomorrow.studio), which is the data controller. In short: there is no account, your name and answers stay on your iPhone, and the app talks to only two outside services, one to deliver your reminders and one to handle the optional subscription.
What stays on your iPhone
When you set Gentle up, it asks for your first name, what brings you to the app, how you're feeling, your theme, and when you'd like to hear from it. It uses these to pick and personalise your affirmations and to schedule your reminders.
All of this, together with the affirmations you save, is stored only on your iPhone (and in Gentle's widgets on the same device). It is not sent to us or to anyone else, and we can't see it. Deleting the app deletes it.
What the app sends, and to whom
The app uses two outside services. Neither receives your name, your answers or your saved affirmations.
- Firebase Cloud Messaging (Google). Gentle schedules your reminders on your iPhone. Every few hours, a silent background message wakes the app so it can schedule the next batch. To receive it, your iPhone gets a push token, which Firebase links to a randomly generated installation ID. The message carries no personal content. Firebase privacy information.
- RevenueCat. If you look at or buy Gentle Premium, RevenueCat checks your subscription status with Apple. It receives a random app user ID, your purchase and subscription records from the App Store, basic device and app details (such as device model, iOS version, app version and App Store country), your IP address when the app connects, and which screen in the app showed the subscription offer. RevenueCat privacy policy.
Payments are handled by Apple, not by us. We never see your card or Apple Account details. Apple may share aggregated, anonymous App Store statistics with developers, and crash reports only if you've chosen to share them with app developers in your iPhone's settings.
What we don't do
- No account, sign-up, email address or password.
- No analytics or crash-reporting tools inside the app.
- No advertising, no tracking across other apps or websites, and no selling or renting of data.
- No access to your location, contacts, photos, camera or microphone.
This website
getgentle.app is hosted by Cloudflare, which processes visitors' IP addresses and request details to deliver and protect the site.
We use PostHog, hosted in the EU, to count page views and see which pages are useful. PostHog stores a random identifier in your browser (a cookie and local storage) so it can tell a returning visit from a new one. We don't use it to identify you, and we don't use advertising cookies. You can block or clear these in your browser settings without breaking the site.
If you email us, we use your email address and message only to reply.
Legal basis
We rely on the following legal bases under the EU General Data Protection Regulation (GDPR):
- Providing the service you asked for: delivering the reminders you set up and handling a subscription you start.
- Legitimate interests: keeping the website secure and understanding, in aggregate, how it is used.
- Consent: notifications are only sent if you allow them in iOS, and you can turn them off at any time in Settings.
Data retention
Data on your iPhone stays until you delete it or the app. Firebase deletes push tokens that stop being used. RevenueCat keeps subscription records for as long as needed to provide your subscription and meet legal and accounting obligations. Website analytics are kept for no longer than our PostHog plan's retention period. Emails are kept as long as needed to deal with your request.
Your rights
Depending on where you live, including in the EU and UK, you can ask us to access, correct or delete personal data about you, to restrict or object to how we use it, and to receive it in a portable format. Because we don't hold your name or answers, most requests are fully covered by deleting the app. For anything held by RevenueCat or on this website, write to hello@getgentle.app and we'll respond within one month.
You can also complain to a data protection authority. Ours is the State Data Protection Inspectorate of Lithuania (vdai.lrv.lt), or you can contact the authority where you live.
International transfers
Google, RevenueCat and Cloudflare may process data outside the European Economic Area, including in the United States. Where they do, they use safeguards recognised under EU law, such as Standard Contractual Clauses.
Children's privacy
Gentle is not directed at children under 13, and we don't knowingly collect personal data from them. If you are a parent or guardian and believe your child has given us personal data, contact us at hello@getgentle.app and we'll delete it.
Changes to this policy
If the app or this website starts handling data differently, we'll update this page and the date at the top before the change takes effect.
Contact us
For privacy questions or requests, contact Better Tomorrow, MB by email.
Email us at
hello@getgentle.app